Jill Thomer: Price, place, promotion, product, people, processes and physical evidence.
Lyndon Mattas: Basically are 4"P"s of marketing mix: price, place, product and promotion. When we talk about marketing mix for services, we can add People, Process and Physical evidence.These "P"s are the parameters that the mk manager can control. The main goal is to make decisions that center the 4 "P"s on the consumers in the target market in order to create perceived value.I hope this will help you...Show more
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